While working as a creative and art director at Bright Signals, we worked with the Scottish charity Children 1st to create an emotional campaign for the 2021’s festive season.

Unfortunately, many children in Scotland come from disadvantage backgrounds, with families having to decide whether to put the heating on or to feed their children. These situations cause children to struggle with mental health. Organisations like Children 1st help families feel supported and children feel safe and loved. However, the waiting lists for care and attention are longer every time. With people’s support, Children 1st can have the means to assist more children, faster.

The aim for this campaign was to highlight that for some children, the best Christmas present they can get is to simply being able to access the support they need, so they can keep being happy children.