While working as a creative and art director at Bright Signals, we worked with Public Health Scotland on a campaign to encourage parents to sign the consent form sent by schools for children to get their HPV and Meningitis vaccines, while highlighting the dangers of not getting them.

We took inspiration from family group chats, a visual device that’s very relatable for both parents and children and created short animations that showcase fast and easy potential conversation scenarios, adding a bit of lightheartedness and humour while still showcasing the severity of not getting the vaccines.