Culture Feed is an online platform that highlights a wide range of cultural events happening in Scotland, so fans of Scottish’s art scene don’t miss a single event.

Their ethos is to celebrate the successes of Scotland’s creatives and to help foster a strong cultural scene, keeping its habitants informed about all the cool things that people around them are doing.

Culture Feed needed a brand identity that felt contemporary while clear, straightforward and playful. We came up with a logo that contained geometrical shapes in the negative space that we could use to highlight text in their content. They also needed a series of content key visuals and social media templates so they could replicate them directly.

The colour palette uses five distinct colours to differentiate between cultural categories, making each of them instantly recognisable.