While working as a creative and art director at Bright Signals, we worked with the National Museums of Scotland on a campaign to encourage families to come to the museum.

The campaign aimed to position the museum as an always-on destination, a place you can visit more than once and an answer for parents looking for some inspiration on what to do with their kids.

Visually, we took reference from timeline layouts seen at museums and gave it a playful, vibrant twist to appeal to our target audience.

A quirky narrator gave depth to the campaign, highlighting the National Museums of Scotland’s wide offering.