Roku Gin
Campaign Creation

Campaign creation
Art Direction

While working as a creative and art director at Bright Signals, we worked closely with Beam Suntory in campaigns for their own Roku Gin. One of these campaigns we came up with was ‘Alive with the seasons of Japan’, a spring/summer campaign that aimed to highlight the uniqueness of the ingredients that go in this Japanese craft gin.

We evolved their existing look and feel, creating a contemporary and vibrant set where the ingredients literally came to life with the expertise of London-based photographer Jonathan Knowles and the help from stylist Sophie Surridge and editor Christopher Sneddon.

The result was a two year campaign with a TV & digital ad, seasonal Food Network sponsorships and social media serve/recipe content.

The responses were so positive that we ended up creating extra content for the autumn/winter seasons, with a richer colour palette.

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National Galleries of Scotland

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National Museums of Scotland